Nearly 85 percent of the world is actively worried about pollution and the ocean, however, Americans are still eating 918 million pounds of salmon every year. Despite evidence that overfishing is hurting fish populations and oceanic ecosystems, demand for seafood remains high. Now, Dutch plant-based brand PLNT is launching a 100 percent vegan salmon fillet across Europe, to provide a more sustainable option.
PLNT’s innovative vegan salmon features a proprietary blend of pea proteins, providing consumers with an allergen-free option packed with proteins and essential vitamins including B12 and iron. The new salmon product became available through food service and retail channels on December 15.
“We source our ingredients as close to home as possible, with wheat from Denmark and the Netherlands and soy from Austria, which are just two examples,” Marleen Kolijn, senior brand manager at PLNT, said. “We enter a new phase. Consumers in many countries agree that we need to eat less meat and fish because of the environment and personal health, and demand meat and fish successors to adhere to those standards.”
PLNT debuted the new vegan salmon filet along with two plant-based chicken products: Chicken Nuggets and Chicken Tenders. The chicken products use wheat protein. The company also highlights an innovative manufacturing process, which relies exclusively on hydropower instead of fossil fuels.
Vegan Seafood Hits the Mainstream
Now that the vegan meat industry is well-established, several plant-based brands have introduced seafood alternatives to their line-ups. The plant-based fish market is expected to reach a top valuation of $1.3 billion by 2031 as consumers look for options that benefit their health and the environment.
Recent studies revealed that commercial fishing is contributing to an increase in toxins and microplastics in the ocean. This increased level of toxins is associated with a higher risk of skin cancer for individuals regularly consuming seafood.
PLNT’s vegan salmon joins a growing portfolio of plant-based alternatives to the popular fish. This January, Israeli food-tech company Plantish unveiled its first whole-cut salmon filet. The company’s vegan fillets will feature the same nutritional value as conventional salmon, complete with a high protein count and filled with omega-3s, omega-6, and B vitamins. Plantish also guarantees that it is free from mercury, antibiotics, toxins, and microplastics that are commonplace in conventional seafood.
Shortly after, Revo Foods debuted an “ultra-realistic” 3-D printed salmon filet. The company expects to launch the whole-cut salmon in early 2023, providing a near-identical vegan salmon packed with protein and omega-3s sourced from pea protein and algae.
Overfishing is Destroying the Environment
Although consumers are increasingly concerned about the environment, shoppers are slow to give up their beloved seafood dishes. But last March, Netflix premiered Seaspiracy, a documentary exposing the planetary dangers stemming from commercial fishing. The documentary showed that fishing nets account for 46 percent of the Great Pacific Garbage Patch. The exposé warned that continued commercial fishing will mean that oceans could be entirely empty by 2048.
This October, research revealed that introducing protein-packed, nutrient-rich microalgae could help increase food production by 50 percent by 2050. Reducing reliance on meat and seafood in favor of algae-based protein could help feed 10 billion people worldwide as the planet faces unprecedented environmental issues. This could potentially alleviate consumer reliance on seafood for certain nutrients while also helping protect the environment.
For the best plant-based seafood available, check out our Beet Meter for the top vegan seafood.